Privacy Policy

Effective date: 2 October 2026 · Last updated: 2 October 2026

This Privacy Policy explains how Anandam Managed Farmlands (“Anandam”, “we”, “us”, “our”), the developer of Anandam Valley, collects, uses, shares and protects your personal data when you visit anandam.farm (the “Website”), respond to our advertisements on Facebook, Instagram, Google, YouTube or other platforms, submit a lead form, or contact us on WhatsApp, phone or email.

We process personal data in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”), the Information Technology Act, 2000 and the rules made under them. For the purposes of the DPDP Act, Anandam is the Data Fiduciary for the personal data described in this policy.

1. Information we collect

Information you give us

When you submit an Expression of Interest (EOI), request a site visit, fill in a lead form on Facebook or Instagram, or contact us, we may collect:

• Full name, mobile number, email address and city
• Number of plots you are interested in, your preferred contact method, whether you would like to visit, your preferred visit date and number of visitors
• Your expected purchase timeline and any message or requirements you share
• The content of WhatsApp messages, calls and emails you exchange with our team

We do not ask for, and you should not send us, sensitive information such as bank account details, card numbers, Aadhaar or PAN through the Website or advertising forms. If you go on to purchase a plot, documents needed for the transaction are collected separately, through a documented process.

Information collected automatically

• Campaign and source information: UTM parameters (source, medium, campaign, content, term), the page you first landed on, the website or app that referred you, and the date and time of your submission
• Device and usage information: IP address, browser and device type, operating system, pages viewed, buttons clicked, time spent and approximate location derived from your IP address, collected through cookies and similar technologies (see section 4)
• Advertising identifiers: click identifiers added by advertising platforms (such as Google’s gclid or Meta’s fbclid) and cookie identifiers used to measure ad performance

Information from advertising platforms

If you submit a lead form inside Facebook or Instagram (a Meta Lead Ad) or a Google lead form, the platform shares the details you entered with us, along with the name of the ad or campaign you responded to. Those platforms also handle your data under their own privacy policies.

2. How we use your information

• To respond to your EOI or site-visit request and share project information, pricing, documents and next steps
• To contact you by your preferred method: WhatsApp, phone call, SMS or email
• To schedule, confirm and arrange site visits
• To keep a record of your interest and our communication with you
• To measure which advertisements and channels bring genuine enquiries, and to improve our marketing
• To show relevant Anandam Valley advertisements to people who have visited the Website or interacted with our ads, and to people with similar interests (see section 5)
• To prevent spam, fraud and misuse of the Website
• To meet legal, regulatory and tax obligations and to establish or defend legal claims

We do not sell or rent your personal data to anyone.

3. Consent and legal basis

We process the information you submit on the basis of your consent, which you give when you submit a form after reading the notice next to it. You may withdraw consent at any time (see section 10). Withdrawing consent does not affect processing already carried out, and we may continue to keep certain records where the law requires us to.

Where you voluntarily contact us (for example, by messaging us on WhatsApp), we process your information for the purpose for which you contacted us, as permitted under the DPDP Act.

4. Cookies, pixels and tracking

Cookies are small files stored on your device. Pixels and tags are small pieces of code that tell a service when a page is viewed or an action is taken. The Website may use:

You can block or delete cookies in your browser settings. Blocking cookies does not stop you from using the Website or submitting an EOI.

5. Advertising on Meta and Google

We advertise Anandam Valley on Facebook, Instagram, WhatsApp, Google Search, YouTube and the Google Display Network. In doing so:

• Remarketing: Meta and Google may use cookies and identifiers to show our ads to you after you visit the Website.
• Custom and similar audiences: we may upload contact details of people who have enquired (such as email address or mobile number) to Meta or Google in a hashed (encrypted) form. This lets us exclude existing enquirers from ads or reach people with similar interests. The platforms match the hashed data against their users and do not use it for other purposes.
• Conversion measurement: when you submit an EOI or request a site visit, a conversion event (for example “Lead”) may be sent to Meta or Google so we can see which ads work. We do not send your form answers in plain text.

Your choices

• Google: manage personalised ads at adssettings.google.com. Learn how Google uses information from sites that use its services. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
• Meta: manage ad preferences in your Facebook or Instagram settings under Ad preferences, and read Meta’s Privacy Policy.
• Industry opt-out: optout.aboutads.info.

6. Who we share data with

We share personal data only as needed for the purposes above, with:

• Our team and authorised sales partners who respond to your enquiry and arrange visits, bound by confidentiality
• Service providers (Data Processors) who process data on our behalf under contract, including website hosting and form storage (Netlify, Inc.), form-to-email delivery (FormSubmit), email (Google Workspace / Gmail), WhatsApp (WhatsApp LLC / Meta), and analytics and advertising (Google LLC and Meta Platforms)
• Professional advisers such as lawyers and auditors, where needed
• Government or law enforcement authorities where required by law, court order or to protect rights, property or safety
• A successor entity in the event of a merger, acquisition or transfer of the project, subject to this policy

7. Transfers outside India

Some of our service providers store or process data on servers outside India, including in the United States and the European Union. Such transfers are made in accordance with the DPDP Act and any restrictions notified by the Government of India, and the providers are required to protect your data.

8. How long we keep data

• Enquiries that do not lead to a purchase: up to 24 months from our last interaction with you, after which we delete or anonymise them, unless you ask us to delete them earlier
• Customers who purchase a plot: for as long as needed for the transaction, ongoing farm management and the periods required by tax, property and other laws
• Analytics data: according to the retention settings of Google Analytics (we use a maximum of 14 months)

If you withdraw consent or ask us to erase your data, we will delete it unless the law requires us to retain it.

9. How we protect data

We use reasonable security safeguards, including encrypted HTTPS connections, access restricted to people who need it, reputable service providers and anti-spam measures. No method of transmission or storage is fully secure. If a personal data breach occurs, we will notify the Data Protection Board of India and affected individuals as required by the DPDP Act.

10. Your rights

Under the DPDP Act, you have the right to:

• Access: ask for a summary of the personal data we hold about you and how we use it
• Correction and completion: ask us to correct inaccurate or incomplete data, or update it
• Erasure: ask us to delete your data, unless we must keep it by law
• Withdraw consent: as easily as you gave it
• Grievance redressal: raise a complaint with our Grievance Officer (section 13)
• Nominate: nominate another person to exercise your rights in the event of your death or incapacity

To exercise any right, contact us using the details in section 13. We may need to verify your identity before acting on a request. We will respond within 30 days.

11. Calls, WhatsApp and opting out

By submitting a form, you ask us to contact you about Anandam Valley by phone, WhatsApp, SMS or email, even if your number is registered on the National Do Not Call (DND) registry. You can stop this at any time:

• Reply STOP to any WhatsApp or SMS message from us
• Click “unsubscribe” in any marketing email
• Tell our team on a call, or write to us using the details in section 13

12. Children

The Website and our advertising are meant for adults aged 18 and above. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, please contact us and we will delete it.

13. Grievance Officer and contact

14. Changes to this policy

We may update this policy from time to time, for example when we add new services or when the law changes. The updated version will be posted on this page with a new “Last updated” date. For significant changes, we will make reasonable efforts to inform people who have enquired with us.